Friday 26 February 2016

Steam Traction World Set to Re-release the Lykamobile Steamer

Make a Steam car
Lykamobile Steamer
NOW AVAILABLE for you TO BUILD!
The Lykamobile Steamer - Series 2 from Steam Traction World

A series of self assembly kits at the rate of one kit per month over a twenty four month period.
The Lykamobile (pronounced 'Lie-ka') is a full sized Steamer based on the original Locomobile of 1898 - updated, utilising modern materials, machining and components. We have introduced practicalities too, such as disc brakes and modern, treaded tyres. The modified 3 stroke Hackworth valve gear offers forward and reverse and the Ackerman design tiller offers responsive steering.
The Original Lykmobile Steamer (Series 1) proved to be very popular with sixty five selling worldwide. The Lykamobile has been 'out of production' with a 5 year break in manufacturing and is, only now, being re-introduced due to customer requests. This brand new batch will be limited to only thirty across the globe with production starting in July 2016 - or sooner once ten confirmed orders are achieved.

We drove our Series 1 Lykamobile from John O Groats to Lands End - to prove the build quality, reliability and raise heaps of cash for charity too!
The Lykmobile Steamer Series 2 will have a number of improvements - This will include much ‘beefier’ valve gear (beefier is a technical term!), valve gear running on bearings, use of oil impregnated bushes throughout and stronger leaf springs. We are also considering changing the electrical water managing system gauge system and redesigning the boiler so it is more like a Stanley Steam Car.

Lyka a Lot.
An Early Bird discount is available currently. To qualify for this offer simply be one of the first ten customers to secure one of this batch and you will save £1,756 on the advertised list price. So far 7 deposits have been received in the last week.
Further pricing as follows.
Deposit: £823 (normally £995)
Kits 1 - 24: £549 (normally £615)
Total price: £13,999 (normally £15755 saving £1,756)

All we are asking at this moment in time is a holding deposit of £195. This then secures the special offer price for you. The balance of the deposit payment of £628 will only be required when we confirm we have received ten firm orders and issue you with a commence date. We are estimating starting production around July.
All the above prices include VAT at 20% but excludes delivery. Please contact me for international costs and a shipping estimate if relevant.

Size:
Length: 2.2m * Height: 1.6m * Width: 1.4m * Weight: 410kg

A bit more info.
All our products are uniquely designed to be assembled using hand tools only, such as spanners, files, Allen keys etc. Electric tools like hand drills or hand grinders assist with speeding up the build process and cleaning up of the parts up but are not necessary. No machinery should be required as each kit comes fully machined and requires de-burring, hand finishing, assembling and painting in your choice of livery. All our boilers come fully assembled and hydraulically tested and come complete with CE mark to full European standards. Detailed and comprehensive assembly instructions and Isometric drawings are supplied with every kit plus we also offer a full telephone and email support service to all our customers. We are located in the UK - check out our Facebook page (or website) for more details.
‪#‎KitBuild‬ ‪#‎SteamCar‬ ‪#‎BuilditYourself‬ ‪#‎Lykamobile‬ ‪#‎ILykaaLot‬

Go on 'Lyka' this post and the Steam Traction World Facebook page!

Thursday 25 February 2016

Facebook New Emotions

After more than a year of working to build alternatives to its trademark ”like” button, Facebook has globally launched emoji “Reactions.” Users can still respond to a post or comment with the traditional “like” button. But starting Wednesday, holding down the “like” button on mobile or hovering over the icon on desktop, gives users an expanded menu allowing them to choose from six different animated emoji “Reactions”: Like, Love, Ha ha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.”

Wednesday 24 February 2016

Moneysupermarket.com 'strutting man' advert is most-complained about

An advert featuring a man strutting down a street in hotpants and high heels received the most complaints in 2015, the Advertising Standards Authority (ASA) has revealed.

The Moneysupermarket.com ad attracted 1,513 complaints, with viewers citing its "overtly sexual" content.

The ASA did not uphold the complaints.

Chief executive Guy Parker said matters of offence can "grab the headlines" but most of their work is focused on "tackling misleading advertising".

'Distasteful not offensive'

The body acknowledged some viewers might have considered the TV and web advert, featuring a man called Dave dancing to Don't Cha by the Pussycat Dolls, to be "distasteful".

But the price comparison site commercial was not judged to be offensive or in breach of the advertising code.

A company spokesman said the public feedback to the ad was "overwhelmingly positive".


Three adverts for hotel website Booking.com, where the word "booking" was seen to be used in the place of a swear word, were the second, fourth and seventh most-complained about ads of the year - with 683, 407 and 201 complaints respectively.

The complaints were not upheld, with the ASA saying "it was a light-hearted play on words that couldn't be mistaken for an actual swear word".

The third most-complained about ad was a campaign for online payment site Paypal, which showed two children concerned their parents had not been shopping for Christmas presents.

It received 464 complaints from people who "expressed concern that the ad revealed the truth about Father Christmas". They were not upheld but Paypal independently changed the scheduling of the ad.


In fifth place was a poster campaign advertising a Protein World weight-loss product with the slogan: "Are you beach body ready?".

The poster, showing a woman in a bikini attracted 380 complaints, and the ASA told the company that due to "concerns about a range of health and weight loss claims" it could not appear in the same format again.

The ASA concluded the ad, which was defaced in Tube stations and sparked a petition calling for it to be banned, was not likely to cause serious or widespread offence, however.

Mr Parker said: "Our top 10 for 2015 will no doubt get people talking about whether the ads are or aren't offensive, but there are important issues at stake here.

"Advertisers must take care not to cause serious or widespread offence, but we don't play a numbers game.

"And while matters of offence can grab the headlines, the bulk of our work is the less glamorous task of tackling misleading advertising. That's why we're taking a more proactive approach to address the issues which affect consumers the most before complaints need to be made."