Sainsbury's cast the much-loved children's book character Mog as the star of its Christmas campaign, whilst John Lewis unveiled a tear-jerking story of a young girl trying to send a message to a lonely man on the moon.
But whilst the big high street retailers battle it out for the fuzziest festive ad out there, House of Fraser decided to rebel.
The store's campaign, which is called 'Your Christmas Your Rules', aims to offer a refreshing antidote to the festive fuzzy norm with an unapologetic message all about challenging tradition and banishing the bland.
Inspired by the notion that the best Christmases come with people’s own traditions, the advert flips convention on its head with a series of audacious and fashionable alternatives.
Made with creative agency 18 Feet & Rising, the high-energy, hip hop style ad is set to the track ‘You Don’t Own Me’, sung by up-and-coming artist Grace, featuring G-Eazy.
That's the spiel - it's a great ad - but it's a terrible ad for House of Fraser. This advert could be for GAP or River Island or some funky store possibly NEXT but House of Fraser sorry, no.
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